Long gone are the days of stale car showrooms.

Now, car showrooms are specifically designed to stretch out the tremendous appeal of each car’s brand. You’re not just buying a vehicle anymore, you’re buying a lifestyle.

Luxe Lifestyle

Aston Martin is leading the pack. The British manufacturer of luxury vehicles is leaning heavily into high-end showrooms, with their new Japan location as a perfect example. 

Spanning two stories and featuring a digital media wall and customer lounge, the space can display up to three Aston Martin cars at any time. The new debut comes right alongside next month’s launch of the Aston Martin Vantage, a new racing-inspired sports car.  

Stateside, Aston Martin has a lot going on as well. In addition to April’s opening of the Aston Martin residences in Miami, which was created to bring the car manufacturer’s design values to architecture, the company’s New York showroom, Q New York, continues to draw major attention. An appointment-only space on Park Avenue, the New York showroom is intended for customers to commission, specify and even track the progress of their Aston Martin as it is hand-assembled.

Cars Go Culinary  

The car industry is connecting with the culinary world in new and exciting ways. One of the world’s most legendary car manufacturers, Ferrari, owns Ristorante Cavallino in the company’s Italian hometown of Marenello. The venue is helmed by Michelin-starred chef Massimo Bottura and strategically placed between the Ferrari factory and their new flagship store, and filled with memorabilia from Ferrari’s storied history. 

Back in the United States, Genesis House, a three-story, 45,000-square-foot “glimmering structure,” is located on New York’s West Side. Carefully curated, the venue does feature cars onsite, but isn’t overloaded with merchandise. Functioning like a fusion of a restaurant and art gallery, one could almost forget that the space is designed to sell cars. 

The Archive Experience

It’s clear that car buyers are looking for more immersive auto experiences.

Our mission at Archive is to create a dynamic and vibrant community of car collectors and enthusiasts. We focus on the personal journey rather than merely the physical asset. We simplify collecting’s practical aspects while fostering a unique and elevated experience for our members.

Joining Archive means gaining access to unparalleled concierge-style services, including secure storage, expert consulting and meticulous collection management. At Archive, we help you grow, care for, and enjoy your collection.

To learn more, visit our website: thisisarchive.com and submit a membership inquiry to hear from our team about opportunities to join the Archive experience.